Developing a successful Web site requires thinking strategically about a few key issues. First, determine the purpose of the site. For example, is it a public relations tool, an information clearinghouse, or a direct channel for selling products? Next, determine the target audience for the site. Select a style and tone of writing based on your purpose and audience. Be sure to use energetic language to catch your readers' attention.

Previously printed brochures, newsletters, and other marketing materials are a great source of information for your site. Be sure to select material that is still relevant to your readers. A Web site can be ideal for displaying information typically hard for your